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MERRY MAIDS

Project Type

Photography

Date

April 2023

Location

United States

Date

01/01/2022

Role

SEO Specialist

Project type

Increase Traffic and Ranking

When I started working on MerryMaids.com, the website had several SEO challenges that were limiting its organic traffic growth. The main issues included low domain authority, weak backlink profile, poor keyword rankings, and a lack of targeted content for office cleaning services. Additionally, on-page SEO elements were not fully optimized, and the website had technical issues such as broken links, slow page speed, and indexing problems, which affected its search engine performance in the U.S. office cleaning industry.

Implemented Solutions:
To overcome these challenges, I implemented a structured SEO strategy:

Off-Page SEO: Built high-quality backlinks from authoritative cleaning and business service websites to boost domain authority.
Keyword Research & Optimization: Conducted in-depth research to identify high-traffic, low-competition keywords specific to office cleaning services in the U.S. and strategically placed them in service pages and blogs.
Technical SEO Fixes: Resolved indexing issues, improved page load speed, fixed broken links, and optimized meta tags and headers for better search engine visibility.
Content Strategy: Created SEO-friendly blogs and location-based service pages targeting potential office cleaning clients.
Local SEO Enhancement: Strengthened Google Business Profile and improved local citations to increase regional visibility.
Results & Proof:
These SEO improvements led to significant growth in organic traffic, increasing website visitors to 206.3k. The website’s rankings improved, with multiple high-intent office cleaning keywords ranking on Google’s first page.
✅ Traffic Growth: Increased organic visitors month-over-month.
✅ Ranking Boost: Competitive U.S. keywords ranked in the Top 10 on Google.
✅ Lead Generation: Improved conversion rates and higher inquiries for office cleaning services.

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